The Lifestyle Concierge will be able to relate to the tone and content of a message is necessary in order for people to ‘buy into’ our brand. This ability to strike
a chord with our customer will allow us to make a personal connection and establish trust. By targeting consumers who are highly likely to have an interest
in our brand, products, or services, we are more
likely to see a higher return on investment (ROI),
in comparison to sending out a direct mail to every possible household.